Thursday, 14 December 2017

J. Cole – “Lost Ones’ Video

J. Cole presents the visions of “Lost Ones“. A three year old video with a timeless message behind the music.

Cole sets up a scenario of a young couple that got into parenthood too soon. Cole’s girlfriend becomes pregnant and feels alone when he’s not feeling the thought of being a father at the moment. Abortion comes up and she breaks down how Cole is repeating his father’s actions.

The video was shot by BBGUN, three years ago when J. Cole didn’t have a record deal. Cole World: The Sideline Story in stores now.

“With just a Dollar and a Dream, this video was shot in 2008 before I even had a record deal. 3 years later, watching it still gives me the same emotions. This is dedicated to the Lost Ones.” — Jermaine Cole


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