The 40/40 man, Jay-Z is expanding his enterprise with his 40/40 franchise. The rapper and soccer player Ashley Cole will be teaming up with NVA Entertainment Group to open a restaurant and bar in London. “London is one of the most vibrant and exciting cities in the world and the perfect location for our new venue.” says Jay-Z. He goes on to tell how excited he is about working with Ashley Cole. “I’m excited about working with Ashley and NVA Entertainment Group on a range of new projects and The 40/40 London is going to be the hottest place in town.”
Cole also added. “I am delighted to be working with Jay Z I have grown up listening to his music and now to be doing business with him is amazing.” Every month, a percentage of the money will be donated will go towards youth charities for music and sports. “The projects we do will be delivering much needed funds back into sport and music on a local community level as well as helping talented young people get back to work.”
So who will be on the 40/40 guest list? A-list celebrities and top DJ’s across the world. The 40/40 restaurant grand opening party celebration will be next year and will be celebrated like the other cities of the 40/40 franchise. In addition to his partnership, Jigga is in talks with television opportunities.